Fitii are a social media fitness company. The idea behind their app is to encourage exercise through the use of leaderboards and the typically competitive nature you can have in friendship groups.

When producing this launch film, we felt like it was important to show the activity behind the workouts as much as possible - whether that’s running, swimming or cycling. The more you workout, the more points you can earn, and the further up the leaderboard you climb.

The film was fully storyboarded, and set to music before we shot anything. This helps to avoid filming shots we may not need.

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